Client Spotlight — Personal Branding with Dr. Alice Kuntz & Inner Vitality Medspa, Bellevue

When Your Brand Images Need to Match the Quality of Your Work

For business owners, the gap between how good your work actually is and how it appears online can cost you clients before they ever reach out. That's especially true in fields like aesthetics and wellness, where trust, credibility, and visual presentation are everything.

Dr. Alice Kuntz of Inner Vitality in Bellevue came to us with a clear vision: she wanted prospective clients to see exactly what the Inner Vitality experience felt like — from the moment they walked through the door to the moment they left. Not just headshots. A full visual story.

About Dr. Alice Kuntz

Dr. Kuntz immigrated from South Korea as a young child and grew up in California. She graduated with honors in Biology from Stanford University and earned her Medical Doctor degree from UC San Francisco. After more than 18 years practicing medicine with a focus on surgical and non-surgical facial rejuvenation, she followed her passion and opened her own boutique medspa in Bellevue.

About Inner Vitality

In Dr. Kuntz's words:

Inner Vitality is a boutique medspa in Bellevue, Washington, where a blend of beauty and wellness encompasses our tagline: "health and beauty from the inside out." What separates us from a typical medspa is our focus on health and wellness as a core part of the practice. As both an MD and acupuncturist, I take a holistic approach to wellness and merge both Eastern and Western approaches to medicine.

I also place a high emphasis on functional medicine, which focuses on the root cause rather than waiting until a client is already sick. We offer the same services as a medspa — including a range of injectables — but I also focus on regenerative and biostimulatory therapies that encourage the body and tissue to perform better than a client's age alone would suggest. We use bio therapies including PRP (Platelet-Rich Plasma) and PRP gel, energy devices such as laser and microneedling, hormone balance and replacement, medical weight loss, and improving sexual function and vitality.

The Branding Session

We photographed and filmed Dr. Kuntz and her team on-location at Inner Vitality, creating both still imagery and video content designed to give prospective clients a genuine sense of the experience awaiting them. The goal was to capture the full patient journey — from arrival and consultation through to treatment — in a way that felt warm, professional, and reassuring.

Here's what Dr. Kuntz had to say about the experience:

"Working with Shannon and her team was a wonderful experience, specifically for social branding for my business. Shannon and her videographer Cutler made the entire experience seamless and so easy. They came in with all of their equipment ready and models that would be used during the shoot. I really wanted to capture the patient experience at Inner Vitality and show prospective clients what the process would look like with me — from the minute they walked in the door, to our consultation together, to receiving a procedure.

The video came out amazing and is now featured on the homepage of my website. Our intent was to have prospective clients see the video and have any initial worries eased. The ability to weave in a bit of my own personal story while showing the process here at Inner Vitality was so great. If you are a business owner needing personal branding updates for your team, I cannot recommend Shannon and her team enough."

Is a Personal Branding Session Right for Your Business?

If you're a business owner, practitioner, or entrepreneur in the greater Seattle area and your online presence doesn't reflect the quality of what you actually offer, it's time to change that. We work with small businesses, medical and wellness professionals, coaches, consultants, and creatives to create imagery that builds trust and converts browsers into clients.

For all things beauty and wellness, visit Inner Vitality at innervitalitybellevue.com.

Ready to tell your brand story? Book a personal branding consultation here.